Hospitality Expertise.
Performance that delivers.
Explore how we manage hotels and strengthen brands to drive lasting results
What we do
We partner with hotel owners and brands to deliver clarity, structure and results.
Whether you need full management or strategic consulting, we help you build stronger operations, stronger teams and stronger results.
Hotel Management
Our team brings decades of experience managing franchised, select-service, extended stay, and boutique hotels. We balance the needs of brands, owners, and onsite teams to drive guest satisfaction, revenue growth, and operational excellence — without compromise.
From daily operations to sales, revenue strategy, and full accounting support, we bring the structure and insight to manage every corner of the business.
Brand Consulting
From building brand programs to strengthening field teams, we help hospitality brands elevate performance across their portfolio. Our work spans operations, service culture, leadership development, and brand execution — tailored to the realities of today’s hotels.
We’ve partnered with companies like Wyndham and Best Western to design tools, training, and support systems that not only align with brand goals but deliver measurable results on the ground.
Outdoor Hospitality
We bring hotel-level operations to RV Resorts and Campgrounds, offering a professional, guest-centric approach to a fast-growing segment. Whether it’s refining the guest experience, managing on-site teams, or driving revenue through better systems, our team delivers the same operational discipline and service standards trusted by hotel owners across the country.
We support every aspect of operations—from staffing and site management to revenue strategy and guest programming—to help outdoor destinations run smoothly and exceed traveler expectations.
Performance Consulting
For hotel owners looking to unlock more potential across their portfolio, we offer targeted consulting designed around your unique goals. Whether you’re focused on improving performance at one property or evaluating strategy across multiple assets, we act as an experienced partner—providing insight, identifying opportunity, and helping you build a plan that drives results.
We customize our approach to meet your needs—whether it’s operational efficiency, service recovery, sales, staffing, or brand compliance—and help you take action with clarity and confidence.
Testimonials
Mike and Heather truly understand the owner mindset. Their expertise across the entire spectrum of hotel operations, coupled with their results-oriented focus, provides tremendous value to their clients.
Mike and Heather know how to create and maintain a culture of hotel performance. They have experience to assist hotels to increase revenue, guest experience scores, employee engagement, hotel profitability, and more. I am confident the Verus team can be a true value add to your hotel team.
Mike and Heather from Verus Hospitality are highly professional and dedicated individuals who provide exceptional hospitality services to their clients. Their attention to detail, commitment to excellence, and willingness to go above and beyond to meet their client’s needs are truly remarkable. They have a vast knowledge of the hospitality industry and are always up-to-date with the latest trends and best practices.
Their passion for their work is evident in everything they do, and their clients can trust them to deliver outstanding results. Overall, Mike Swanigan and Heather Grev are excellent hospitality professionals who are truly committed to providing the best possible service to their clients.
Under the expert guidance of Heather and Mike, our company has experienced a transformative journey in elevating our operations and our brand. Mike’s extraordinary operational expertise has streamlined our processes and significantly enhanced our efficiency. Further, his hands-on approach with execution, attention to detail, high sense of urgency and charismatic leadership style have been extremely valuable for our teams. Heather, on the other hand, is a strategic brand visionary. Her innate ability to see the bigger picture and craft a compelling strategy has been instrumental in elevating our brand identity. Her deep experience in branding and operations paired with her insights into market trends and innovative thinking make for an unparalleled skillset that has delivered tangible value to our company. Mike and Heather are a dynamic duo and embody the perfect blend of operational prowess and strategic acumen. Their highly collaborative approach and unwavering commitment to our success have made Verus an invaluable partner.
