True Partnership. Proven Performance.
Discover the story, values and people behind Verus Hospitality.
THE MEANING BEHIND OUR NAME
Verus means true.
And that's how we lead.
We chose the name Verus to reflect the way we lead.
We build honest partnerships, drive genuine results and stay grounded in what hospitality should be: real service, real people and real impact.
Mission. Vision. Values.
Mission
Deliver Results. Develop Leaders. Driven to Serve.
At Verus Hospitality, this is more than just a statement. We’re passionate about achieving tangible success for your hotel. We also know that the most powerful way to get results is to develop strong leaders who make a real difference. At the end of the day, the heart of hospitality is in service. We extend our commitment to serve from our owners and guests to our employees and communities.
Vision
To change the world, one hotel at a time.
It may seem lofty, but we believe in the power of the ripple effect: Inspiring leaders hold themselves to a higher standard and transform their teams. Transformative teams create exceptional guest experiences. These moments have the potential to touch lives, inspire loyalty and leave lasting impressions.
By staying true to our culture, we believe we can make a meaningful difference in the world, one guest, one hotel at a time.
Values
Do the right thing
We believe in doing what’s right, even when it’s hard. Integrity is the foundation of great service
Elevate Expectations
We go above and beyond to raise the bar in everything we do, aiming to exceed expectations at every turn.
Create Genuine Connection
Building real relationships with our teams, guests and partners is at the heart of how we do business.
Dream Big, Then Build a Plan
We love big ideas and bold visions, but we're just as passionate about making them happen with a solid plan.
Our Leadership
Heather Grev
Founder & CEO
Heather is a dynamic hospitality leader with over 20 years of experience spanning operations, brand strategy, and executive leadership. She has worked across nearly every major hotel brand — including Marriott, Hilton, IHG, Hyatt, Wyndham, and Choice — and brings a rare blend of on-property grit, management company depth, and corporate perspective.
Her career has taken her from family-owned hotels to national portfolios, where she has consistently driven performance through clear systems, strong leadership, and a deep understanding of what makes teams — and brands — thrive. Whether designing service standards, building high-performing teams, or repositioning brands, Heather approaches every challenge with a practical mindset and a passion for hospitality done right.
At Verus Hospitality, she partners with hotel owners, management teams, and brand leaders to elevate hotel operations through culture, clarity, and execution.
Under Heather’s leadership, Verus is redefining what hands-on hospitality support looks like — building trust through transparency, aligning teams with purpose, and helping owners achieve results they can feel at every level of the operation.
Mike Swanigan
Founder & COO
Mike is a driven hospitality executive with over 30 years of experience leading operations, brand support, and performance strategy across the industry’s most recognized hotel brands — including IHG, Marriott, Hilton, Hyatt, Wyndham, and Choice.
His background spans every corner of the business — from single-property support to large-scale brand leadership and management company operations. During his tenure at IHG, Mike supported performance across the entire brand portfolio, partnering directly with owners and operators to strengthen revenue results, elevate service delivery, and implement consistent, measurable improvements at scale.
Known for his clear direction and action-oriented mindset, Mike has worked with management companies of every size — from regional groups to enterprise-level portfolios — building practical strategies that align teams, improve accountability, and unlock stronger results.
At Verus Hospitality, Mike leads day-to-day operations and owner engagement, helping each property translate vision into execution with structure, clarity, and sustained performance
Mike and Heather truly understand the owner mindset. Their expertise across the entire spectrum of hotel operations, coupled with their results-oriented focus, provides tremendous value to their clients.
Mike and Heather know how to create and maintain a culture of hotel performance. They have experience to assist hotels to increase revenue, guest experience scores, employee engagement, hotel profitability, and more. I am confident the Verus team can be a true value add to your hotel team.
Mike and Heather from Verus Hospitality are highly professional and dedicated individuals who provide exceptional hospitality services to their clients. Their attention to detail, commitment to excellence, and willingness to go above and beyond to meet their client’s needs are truly remarkable. They have a vast knowledge of the hospitality industry and are always up-to-date with the latest trends and best practices.
Their passion for their work is evident in everything they do, and their clients can trust them to deliver outstanding results. Overall, Mike Swanigan and Heather Grev are excellent hospitality professionals who are truly committed to providing the best possible service to their clients.
Under the expert guidance of Heather and Mike, our company has experienced a transformative journey in elevating our operations and our brand. Mike’s extraordinary operational expertise has streamlined our processes and significantly enhanced our efficiency. Further, his hands-on approach with execution, attention to detail, high sense of urgency and charismatic leadership style have been extremely valuable for our teams. Heather, on the other hand, is a strategic brand visionary. Her innate ability to see the bigger picture and craft a compelling strategy has been instrumental in elevating our brand identity. Her deep experience in branding and operations paired with her insights into market trends and innovative thinking make for an unparalleled skillset that has delivered tangible value to our company. Mike and Heather are a dynamic duo and embody the perfect blend of operational prowess and strategic acumen. Their highly collaborative approach and unwavering commitment to our success have made Verus an invaluable partner.